A Social Issues Campaign that uncovers the alarming reality of Veteran Suicide in the United States.

22 is a Social Issues Campaign designed for The Mission 22 Organization, supported by the US Department of Veteran Affairs, which uncovers the reality of veteran suicide and provides resources to educate communities on how to support active military, veterans and their families.

Suicide prevention starts with awareness of the problem. This project should make civilians feel uneasy and make them curious about a topic that is not often brought to the table through Poster Designs, Out of Home Advertising such as UV Sensitive Bus Wraps and Murals, as well as a 12 page ePublication.

Group project led and designed by Pia Miro Quesada, Charley Willerton McKee and Lauren Odio. 

The Concept

22 is how many veterans commit suicide on American soil a day. That means that on average, every 65 minutes, a veteran takes their own life.  This initiative has a serious, heavy and attention-grabbing tone, yet is very informational to non veterans. The message is comprised of impactful real statistics visualized through strong imagery, heavy, bold text, and testimonials from veterans who have been affected by this issue. This is achieved through the use of bright red color, grunge-styled imagery, and distorted typefaces to create a feeling of uneasiness to show the disruption suicide can cause to anyone involved, especially veterans and their beloved families.

The Goal

Educate the public with bold advertising, graphic design and copywriting on the severity of the issue of veteran suicide for them to create resources on how to support veterans within their communities. Overall, this project will have a bold, strong, and heavy perception where ideally, the audience will be left with nothing but their thought and feeling that will eventually cause them to want to help this cause.