A fine dining restaurant in New York City that formally invites selected socialite women to lunch.
The Roma fine dining rooftop restaurant holds exclusive lunch events where fashionable female socialites are formally invited to gather together and enjoy the pleasant, luxurious, upscale environment while savoring sophisticated gourmet dishes.
The project encompasses logo, cookbook and menu system designs for the restaurant.
The Concept
The Concept was inspired by an era of abundant luxury in New York City also known as the Gilded Age and Mrs. Astor’s “the 400” fashionable exclusive socialite club. High quality and refinement are visually communicated through expensive elements such as gold foil and very fancy minimal Serif typefaces with swashes.
Imagery -mainly inspired by Mrs. Astor’s female socialite group who attended her exclusive events- consist of cut-outs of feminine hands wearing fine jewelry, as well as photographs of the gourmet food for the cookbook. Ornamental-inspired details found in exclusive invitation letters and graphic styles of Mrs. Astor’s era were incorporated to recreate the luxury of this lunch event.
The Products
The Roma fine dining rooftop restaurant offers the invitees an exclusive cookbook designed specifically for the lunch ladies' event in which it collects all of the gourmet recipes served along with selected quotes from well-known female leaders from the XIX-XXI centuries.
The restaurant also offers the customers an elegantly designed menu system for the event in which it encompasses the dishes and cocktails they wish to savor. The menu design showcases the same graphic styles from the cookbook but also incorporates embellished gold illustrations communicating the luxury and refinement characteristics of the event.
