A boutique eco-lodge hidden in the forest of Costa Rica that speaks to its customers through playful riddles.

Pura Vida Lodge & Spa is a boutique eco-lodge hidden in the heart of the forest of San Gerardo de Dota, Costa Rica. Designed to create a memorable experience, the lodge enables its customers to immerse into the natural wonders Costa Rica has to offer and enjoy its hidden treasures, therefore, the lodge utilizes a language spoken by riddles to accentuate its mysterious qualities. The project encompasses identity, look book, product, website and menu system designs.

The Concept

If we ever had the chance to go to a secret hotel hidden in the middle of a tropical forest in Costa Rica, would we book it? The Pura Vida Lodge & Spa is the perfect place for the clients to relax, unwind and immerse themselves into the green jungle far away from civilization. The concept of the project focused on transporting the audience to an unknown tropical world, which is why the hotel utilizes riddles as a way to connect with the audience and accentuate its secret characteristics. This type of language alludes to the hotel being hidden to the sight of the world and therefore tourists who visit the place and find it not only enjoy the treasures it offers but also immerse themselves into the scene.

The Treatment

The overall visual style of the design focuses on accentuating the tropical colors and imagery from the biodiversity found in and around the hotel, going hand in hand with the riddles as well as including very simple typography to communicate the exciting, worry-free, simple, young and uncomplicated appealing characteristics of the famous “Pura Vida” Costa Rican lifestyle. Sustainable materials such as FSC certified wood, banana paper, recycled cotton and plastic would be utilized which highlight the organic and environmentally conscious responsibility of the Lodge.

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